Art direction for Bloomberg's rebrand at BUCK. Built around "Think Bigger," the identity unites eight business areas in a coherent yet adaptable system. Typography, modular geometry, and a vivid color palette connect the brand across digital communications, print, and physical applications, giving each area its own expression within a shared visual language.

The Bloomberg wordmark centered on a black background with subtle construction lines.
Bloomberg identity guidelines showing the color palette, ABC Arizona Text typography, and a Diversity and Inclusion Playbook on a tablet.
An animated sequence of white geometric forms on black, exploring the Bloomberg identity's modular shape system.

Think Bigger

A restrained typographic foundation is paired with geometric forms, overlapping outlines, and vibrant gradients. The visual language moves between information-led layouts and more expressive compositions, maintaining a recognizable Bloomberg presence across guidelines, editorial materials, websites, and branded objects.

Bloomberg benefits communications pairing orange and yellow geometric graphics with contrasting typography on black.
Bloomberg digital applications, graphic compositions, and a black tote bag featuring a vivid circular color gradient.
A China Equity Market Outlook webinar layout with orange color fields, outlined frames, typography, and a speaker portrait.
A Bloomberg Content and Data website layout with connected geometric forms and multicolored gradients.
Bloomberg editorial and event applications, including a newspaper advertisement, a blue mobile layout, and a climate-resilience graphic.
Animated Bloomberg brand applications combining typography, overlapping geometric forms, and saturated color.

Credits

BUCK

Creative Director Emily Simms, Kirk Johnson

Art Director Lucas Ramos, Codie Chang, Jessica Bayer

Designer Vicky Chong, Danni Xi, Daniel Stuhlpfarrer, Twisha Patni