IBM Sustainability
- Project
- Visual Identity
- Role
- Designer
- Client
- IBM
- Year
- Needs Review
IBM partnered with BUCK to shape and solidify a distinct point of view toward sustainability. The work extended IBM's visual and verbal identity around the idea that micro actions can achieve macro impact, using the circle as a simple, universal unit of expression across brand, data, and communication systems.
IBM partnered with BUCK to shape and solidify a distinct point of view toward sustainability. The work extended IBM's visual and verbal identity around the idea that micro actions can achieve macro impact, using the circle as a simple, universal unit of expression across brand, data, and communication systems.
Visual Identity
IBM partnered with BUCK to shape and solidify a distinct point of view toward sustainability. The work extended IBM's visual and verbal identity around the idea that micro actions can achieve macro impact, using the circle as a simple, universal unit of expression across brand, data, and communication systems.
Credits
Project
Client · IBM
Year · Needs Review
Agency · BUCK
Credits
BUCK
Designer · Lucas Ramos and BUCK team
Credits · Group Creative Director: Jon Gorman. Creative Director: Shannon Jager. Designer: Lucas Ramos and BUCK team.