Kathrein Privatbank is a leading private bank in Austria, helping clients to better live their narrative with the most personalized private banking experience. Every product and service they offer is in the pursuit of personal. In their identity, we focused on bringing forward Kathrein’s Austrian roots in combination with their deep commitment to personalization to separate them from their larger international competitors.

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The logo system was designed around Kathrein's core idea of personalization. Across print and digital applications, the mark can be customized with each client's name.

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Typography throughout the identity reflects the upward and forward movement of the K logo, echoing Kathrein's role in helping people move through life.

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To reference Kathrein's Austrian heritage, the visual system draws from the Viennese Secession through ornaments and graphic patterns.

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Marble also plays an important role in Viennese art and architecture, inspiring a series of sculptural assets connected to sustainable solutions, artificial intelligence, and the arts.

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Credits

Press

Creative Boom

Creative Review

Under Consideration

&Walsh

Client Kathrein Privatbank

Agency &Walsh

Creative Direction Jessica Walsh

Strategy Lauren Walsh

Copywriting Stephanie Halovanic

Production Allison Raich, Emily Jing Sum Chan, Samantha Galvao, Evan Delp, Amy Liang

Lead Designer Carlos Bocai, Elinor O’Brien

Type Designer Carlos Bocai

Design Elinor O’Brien, Sasyk Mihal, Michael Kelly, Jiayue Li, Riisa Liao, Oscar Maia, Fabrizio Morra, Cristina Giménez, Rita Goulão, Jessica Gracia, Hayley Lim, Lucas Ramos, Andrew Bogard

Animation Michael Kelly, Lucas Luz, Elinor O’Brien, Lorenzo Cobo

3D Sanchit Sawaria, Pawel Stojek, Inkyung Hur, Poppy Zafeiraki, Jenny Jiang, Lucas Luz, Lorenzo Cobo