Riot | MSI 25
- Project
- Brand Identity
- Role
- Designer
- Client
- Riot Games
- Year
- 2025
League of Legends is defined by key competitive moments like the Mid-Season Invitational, an international face-off at the heart of the season. BUCK partnered with Riot Games to bring the MSI 2025 visual identity to life across branding, design, and motion.
The direction merged sports-branding energy with League's in-game intensity. Built around the theme "ignite the fire within," the system uses electric forms, hand-drawn gestures, bold typography, and scalable graphic tools for live events, print, and digital platforms.
League of Legends is defined by key competitive moments like the Mid-Season Invitational, an international face-off at the heart of the season. BUCK partnered with Riot Games to bring the MSI 2025 visual identity to life across branding, design, and motion.
The direction merged sports-branding energy with League's in-game intensity. Built around the theme "ignite the fire within," the system uses electric forms, hand-drawn gestures, bold typography, and scalable graphic tools for live events, print, and digital platforms.
Brand Identity
League of Legends is defined by key competitive moments like the Mid-Season Invitational, an international face-off at the heart of the season. BUCK partnered with Riot Games to bring the MSI 2025 visual identity to life across branding, design, and motion.
The direction merged sports-branding energy with League's in-game intensity. Built around the theme "ignite the fire within," the system uses electric forms, hand-drawn gestures, bold typography, and scalable graphic tools for live events, print, and digital platforms.
Credits
Credits
BUCK
Executive Creative Director · Vincent Lammers
Associate Creative Director · Daniel Rodrigues
Designers · Lucas Ramos and BUCK team
Client · Riot Games
Project
Service · Brand Identity
Year · 2025