Stompy is a wine subscription service that tailors selections to each person's taste. The identity was designed to bring wine to a more modern audience and make buying a bottle feel less intimidating.

The brand direction challenges stuffy wine stereotypes through bold type, bright colors, and humorous illustrations, inviting newcomers and aficionados alike to sip more and snob less.

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The name Stompy refers to grape stomping. The identity brings that idea into extruded type and playful repetition across the system.

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Whether it is a solo cup or a fancy wine glass, the vessel does not matter. The imagery encourages people to enjoy wine the way they want to.

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Credits

Press

Creative Boom

Type 01

It's Nice That

Design Week

The Dieline

Abdz.do

Mindsparkle Mag

&Walsh

Agency &Walsh

Client Andy Williams, Stephen Wong

Creative Direction Jessica Walsh

Strategy Lauren Walsh

Copywriting Stephanie Halovanic, Ben Fahy

Production Prue Linehan, Samantha Galvao, Amy Chuyin Liang, Evan Delp, Luciana Almeida

Design Lead Jeremy Rieger, Simoul Alva, Katyayani Singh, Elinor O’Brien

Design Sasyk Mihal, Divya Negi, Heewon Kim, Matthew Roop, Rachel Denti, Carlos Bocai, Gabriel Abascal, Jada Akoto, Sofia Noronha, Zitong Zhao, Hatsue Andrews, Riisa Liao, Tais Kahatt, Fabrizio Morra, John Sampson, Léa Bissiau, Lucas Ramos

Type Design Jeremy Rieger, Sanchit Sawaria, Muhittin Güneş, Laura Csocsán, Julio Zukerman

Illustration Tommy Tarvonen, Rachel Denti, Katyayani Singh

Props Arielle Casale, Tiffany Thebodeau, Chelsea Finkel

Photography Henry Hargreaves, Arielle Casale, Tiffany Thebodeau, Chelsea Finkel, Jarett Loeffler

Retouching Arielle Casale, Tiffany Thebodeau, Jarett Loeffler

3D & Animation Lorenzo Cobo, Pablo Robla, Daniel Zepeda, Sofia Noronha, Fabrizio Morra

Web Design & UX Marcus Brown