Trans Visibility
Campain for Google BrazilRole:
Art Director & Motion DesignerIn Brazil, January 29th is the Trans Visibility Day. And specially in the middle of a pandemic, their existence were even more threatened, fact that brought along an urgent matter: hope.
So in a country where the norm is to watch videos, headlines, studies showing the trans population in a situation of vulnerability, we've decided to organize information about them with a fresh perspective: giving hope for themselves from theirselves.
To do so, we've categorized in a helpful way creators, artists, authors that both inspire trans people and provoke online haters in the "Registro de Existências" project.
So in a country where the norm is to watch videos, headlines, studies showing the trans population in a situation of vulnerability, we've decided to organize information about them with a fresh perspective: giving hope for themselves from theirselves.
To do so, we've categorized in a helpful way creators, artists, authors that both inspire trans people and provoke online haters in the "Registro de Existências" project.
![](https://freight.cargo.site/t/original/i/1fea748179e689500c000dd65d5dec8c0d80a58d0e6d486ac652888a08e7a1a8/case-google-vt-16x9-01.png)
![](https://freight.cargo.site/t/original/i/d3133d3c7b9efa8bdfd4a20c50b7065d7153c645bbeaf946d9d6eb982fa06399/google-vt-08.png)
![](https://freight.cargo.site/t/original/i/dc760351b475b1222eec86765d55046f24f4b0eae01741bad12b067fed1f5890/google-vt-06.png)
![](https://freight.cargo.site/t/original/i/9d7eab7dde731fce7c868d42b211c7631adc81ffe3e414be7ef94dc6ec35aadb/case-google-vt-16x9-02.png)
![](https://freight.cargo.site/t/original/i/209af9e42175cb7cf50455203bcc06ecf90cccca6087fab41871f256c89ac3c2/google-vt-07.png)
![](https://freight.cargo.site/t/original/i/823d19c402cd66c0009ac461bdd33eb6dfd6b5a3437b017c7cff0c905f6103fa/google-vt-04.png)
![](https://freight.cargo.site/t/original/i/baba57d0def21f043347ce6f71ff33268aa0fdab870eb63e1f4bf32da49eb5cd/google-vt-05.png)
Google Brazil:
Head of Creative Services: Zé PortoPMM - Creative Lead: Rafael Camilo
Social Strategy: Nicole Cassiano
Creative Copywriter: Pedro Paulo
Art Director: Taira
Fonts:
Google Sans by GoogleProject Images:
Download ︎︎︎Soko:
Founder and Head of Creative Data: Felipe SimiCreative Data Executive Director: Rafael Ziggy
Creative Data Leader: Caio Milanesi
Head of Design: Roma Martins
Art Director: Lucas Ramos
Head of Accounts: Daniel Mason
Account Leader: Pedro Gonçalves
Motion designer: Lucas Ramos
Copywriter: Ode
Consultancy: Ode
Photographer: Rafa Kennedy
Data Scientist: Jonatas Pereira
Community Manager: Marcela Sena
Head of Operations: Brisa Vicente
Founder and head of media & Influence: Pedro Tourinho
Agency: SOKO.CX
Announcer: Google Brazil
Approved by: Zé Porto, Rafa Camilo and Nicole Cassiano
Creative Art Director & Designer
Creative Art Director & Designer