Microsoft + Intel

Global B2B Campaign for Microsoft + Intel at BUCK.co

Role:

Designer

Year:

2025

With Windows 10 End of Support fast approaching, Microsoft and Intel partnered with BUCK to launch a comprehensive, global marketing campaign. Our goal was simple: educate and help small and medium-sized businesses understand why upgrading to Windows 11 Pro PCs and Copilot+ PCs with Intel vPro matters, a goal the campaign achieved by driving millions of new device activations.

This multi-phased B2B campaign spanned 14 languages and produced more than 12,000 assets, including films, display ads, social media content, DOOH, podcast ads, dedicated landing pages and email marketing across both Microsoft and Intel channels, as well as their global commercial partners. Master Campaign Guidelines and Localization Guides were created to empower global partners to tailor the campaign effectively for local audiences.

The campaign proved highly successful, with over 1.2 billion campaign impressions resulting in over 2.5 million new device activations across more than 7,000 organizations and a 4pt increase in Windows 11 adoption within five months.

To ensure the BUCK level of craft was delivered at this massive scale and speed, we enlisted our Residence partners at Part and Sum and Wild, along with our friends Ditroit to bring this complex campaign to life. We can’t wait for the next one!

Credits
BUCK

Group Creative Director

Thomas Schmid

Creative Director

Alex Moulton

Executive Producer

Russell Greene
Ryan McGrath

Production Lead

Monica Lynn

Account Director

Danielle Russo

Producer

Andre Araujo
Julia Torchine
Luke Proctor
Pablo Martinez
Paul Winze

Associate Creative Director

Ana Gómez Bernaus

Art Director

Vicky Chong

Additional Art Direction

Arielle Casale

Associate Producer

Dani Ortega
Khadim Dieng
Wolfgang Schiavo

Head of Strategy

Marla Moore

Strategy Director

Surabhi Rathi
Tina Surelia

Copy Director

Dave Evans

Copywriter

Asli Zeren
Audrey Kang
Brooke Kessler
Charlie Short
Emma Howcroft
Kat Sieniuc
Katrina Schaefer
Shana Billingsley

Storyboard Artist

Tristyn Pease

Concept Artist

Fernando Utreras

Designer

Abbie Winters
Danilo Gusmão Silveira
Danni Xi
Eduardo Gooda
Haeri Cho
Jade Kuzak
Jong Lee
Joshua Harvey
Julia Chu
Julie Alter
Kate Wu
Kenni Huang
Lucas Ramos
Mindy Park
Nachei Sánchez
Noel Núñez-Caba
Vicky Chong
Yi Zheng
Yukyung Lee

Head of 2D

Mercy Lomelin

2D Animator (AE)

Dan Cantelm
Johan Eriksson
Technical Director
Ben Rohel

Head of 3D

Bill Dorais

3D Supervisor

Hogan Williams
Modeler
Daniel Barros

3D Animator

Anaël Saint-Jean-Vidal

Creative Technology Director

Cameron Browning

Lead Creative Technologist

Matt Kenefick

Head Of Post

Jose Fuentes

Editor

Cameron Kelly
Dave Conte

Assistant Editor

Mystikal Scalzi

Part & Sum
Director of Strategy

Joselyn Bickford

Director, Strategy

Cecila Bergman

Strategist

Jack Downs

Wild
Head of Tech & Business

Thomas Ragger

Managing Director

Eric Konzalman

Creative Lead

Eva Landaluce

Visual Designer

David HIdalgo

Designer

Jessica Moon

Project Manager

Amber Wimmer

Project Manager

Leandro Madeo

Design Engineer

Daniel Maslan

Developer

Domenico Vale
Kacper Gałka

Head of People & Culture

Matthias Mentasti

Ditroit
CG Production

Ambrose
Composer

Ambrose Yu

Wild Gravity
Accessibility

Microsoft
Director - Windows Commercial Marketing & GTM

Kurt Stevenson

Creative Director

Sue Boivin

Senior Producer & Project Manager

Violetta Holl

Senior Marketing Lead

Jeanette Kennedy

Content Marketing Project Manager

Aven King

Business Manager

Piper Greenwood