TudumChallenge
for Netflix at SokoRole:
Creative Art Director & Motion DesignerNetflix Brasil needed to create a powerful and engaging story to launch its profile on TikTok - the third global handle on the platform.
To do so, we've transformed the "TUDUM" sound - which opens every single streaming production - in a song for trending dancing challenges in TikTok.
And so the #TUDUMchallenge was born: Netflix's first dance challenge globally.
To do so, we've transformed the "TUDUM" sound - which opens every single streaming production - in a song for trending dancing challenges in TikTok.
And so the #TUDUMchallenge was born: Netflix's first dance challenge globally.
![](https://freight.cargo.site/t/original/i/04e8fba5cd9721719d1665a9f70acf6017f7900dc8cd82e91a233f9eed13c356/looping.gif)
![](https://freight.cargo.site/t/original/i/42da1c5ae7ac085477479cc69050ce4e484b1d217b36e3885286c6f15b6cf162/806810105273375.5f76093573242.jpg)
![](https://freight.cargo.site/t/original/i/4b5b1e13af9731b5b87ae5bcc006a98843e36d4ecd9536dc685858445c28a1cc/0ca653105273375.5f765834004d7.jpg)
![](https://freight.cargo.site/t/original/i/12b070ad4ea5e904854eda37bd7643f4873d3d6546ee0e9a1c95f173e8613e24/dados.png)
Creators:
Bruna Mascarenhas︎︎︎Larissa Manoela︎︎︎
Alexia Twister︎︎︎
Maisa︎︎︎
Any gabrielly︎︎︎
Jordan Fisher︎︎︎
Liza Koshy︎︎︎
Fonts:
Netflix Sans by Netflix & Dalton MaagProject Images:
Download ︎︎︎Soko:
Founder and Head of Creative Data: Felipe SimiCreative Data Executive Director: Rafael Caldeira
Creative Data Leader: Juliana Jabra
Creative Data: Caio Milanesi
Art Director: Lucas Ramos
Account Leader: Diego Avila
Copywriter: Leonardo Polo
Head of Operations: Brisa Vicente
Founder and head of media & Influence: Pedro Tourinho
PR Director: Ana Caroline Chaves
Agency: Soko.cx
Announcer: Netflix
Creative Art Director & Designer
Creative Art Director & Designer