Pinterest | It's Possible
Series of spots for Pinterest at BUCK.coRole:
DesignerYear:
2023
Pinterest is known and loved for being a platform where users can find inspiration to try new things, whether that’s potentially getting bangs (yes) or painting a funky accent wall in their living room (also yes). But it’s a lot more than that.
BUCK created this series of spots for Pinterest’s “It’s Possible” campaign to go beyond inspiration, showcasing the nuanced uses of Pinterest as a tool for action — from hosting events to taking trips and more.
BUCK created this series of spots for Pinterest’s “It’s Possible” campaign to go beyond inspiration, showcasing the nuanced uses of Pinterest as a tool for action — from hosting events to taking trips and more.
BUCK handled the soup-to-nuts production on this ambitious collection of films that seamlessly blends live action, stop motion, and design. These spots use elevated techniques to show how Pinterest helps users transform their world piece-by-piece, from redecorating their apartment to planning the perfect night out look.
The fun and creative — but highly technical — shoot used both stop-motion and live talent, requiring significant workshopping to nail. We collaborated heavily with Pinterest and Sing Sing studio, who directed the live-action shoot, to bring Pinterest’s endless possibilities to life.
Credits:
BUCKExecutive Producer
Justin HarrisGroup Creative Director
Steve DayAssociate Creative Director
Audrey YeoProducer
Scarlett HannonTracy Clifton
Production Coordinator
Nina RandallArt Director
Arielle CasaleHead of 2D - LA
Peter KallstromHead of 2D - NYC
Mercy Lomelin2D Animation Lead
Fabian MorisonGavin Kosko
Patrick Knip
Storyboard
Gunnar PetterssonShelby Chan
Tristyn Pease
William Rosado
Design
Brooke PathakisKenni Huang
Lucas Ramos
Namita Devadas
Technical Director
Ben RohelColorist
Jeremy StuartCompositing
Ben RohelBil Thompson
Christian Mangual
Cris Kong
3D Previs
Kevin Sanchez2D Animation
Chris AndersonDrew Jackson
Lauren Kittle
Leo Franchi
Maria Eugênia Franco
Morgan Allison
Patrick Knip
Ryoko Kondo
Cel Animation
Jake ArmstrongRuoyu Wen
Thea Glad
Editor
Andrew GuraHeather Bartholomae
Oliver Lin
Talia Mazzarella
Assistant Editor
Oliver LinHead of Post
Jose FuentesLive Action:
Line Producer
Micah RossProduction Company
AdrenoramaProduction Company
BuckDirector
Sing SingDirector of Photography
Patrick JonesStop Motion Animator
Maxwell SorensenStop Motion Director of Photography
Bil ThompsonHead of Production - Live Action
Trish RigbyProduction Supervisor
Elizabeth AbramsStop Motion Animator
Sarah de GaudemarSound:
Music, Sound Design & Final Mix
PICO Sound
Creative Art Director & Designer
Creative Art Director & Designer