Hey That's OK

Brand repositioning via lyric video for Stella Artois at CP+B Brazil

Role:

Creative Art Director & Motion Designer
Sophisticatedly Simple

The simple can be sophisticated — and the sophisticated can be simple. This depends on your point of view... or you can just open a Stella Artois.

To invite consumers to experience the new  positioning for Stella Artois, the brand created a song to translate it's lifestyle. But a song can only be truly lived when people sing with us. Therefore, we've created a lyric video that not only visually express the "sophisticatedly simple" vibe, but also engage the audience to truly connect with the brand from singing along. 


Here's the lyric video I made with animated typography and papercut stop motion.



I also created some poster to showcase the visual explorations and the hole music lyric.


To create a more realistc resoult I had to print each frame from the original video.

The animation was based on 12.5 frames per second which was the amount used in classic animations drawing frames per frame.
This was the trio used to launch the video in the specific format for the instagram feed.

This is another post with a shorter duration and more objective message.




CP+B Brazil:

Title: Hey That's OK - Lyric video
Agency: CP+B
Client: AMBEV
Product: Stella Artois
CCO: André Kassu and Marcos Medeiros
Creative Direction: Paulo Yanaguizawa
Art Director and Motion Designer: Lucas Ramos
Account: Victor Laureano
Audio Production: Quiet City Music + Sound
Customer Service Production: Xanna D’aguiar and Karina Vadasz
Music Producer: Chris Jordão and Darren Solomon
Production: Equipe Quiet City
Approved by: Ricardo Dias, Bruna Buas, Lucas Oliveira and Adriana Parnes



Creative Art Director & Designer