Hey That's OK
Brand repositioning via lyric video for Stella Artois at CP+B BrazilRole:
Creative Art Director & Motion Designer
Sophisticatedly Simple
The simple can be sophisticated — and the sophisticated can be simple. This depends on your point of view... or you can just open a Stella Artois.
To invite consumers to experience the new positioning for Stella Artois, the brand created a song to translate it's lifestyle. But a song can only be truly lived when people sing with us. Therefore, we've created a lyric video that not only visually express the "sophisticatedly simple" vibe, but also engage the audience to truly connect with the brand from singing along.
The simple can be sophisticated — and the sophisticated can be simple. This depends on your point of view... or you can just open a Stella Artois.
To invite consumers to experience the new positioning for Stella Artois, the brand created a song to translate it's lifestyle. But a song can only be truly lived when people sing with us. Therefore, we've created a lyric video that not only visually express the "sophisticatedly simple" vibe, but also engage the audience to truly connect with the brand from singing along.

I also created some poster to showcase the visual explorations and the hole music lyric.

To create a more realistc resoult I had to print each frame from the original video.







CP+B Brazil:
Title: Hey That's OK - Lyric videoAgency: CP+B
Client: AMBEV
Product: Stella Artois
CCO: André Kassu and Marcos Medeiros
Creative Direction: Paulo Yanaguizawa
Art Director and Motion Designer: Lucas Ramos
Account: Victor Laureano
Audio Production: Quiet City Music + Sound
Customer Service Production: Xanna D’aguiar and Karina Vadasz
Music Producer: Chris Jordão and Darren Solomon
Production: Equipe Quiet City
Approved by: Ricardo Dias, Bruna Buas, Lucas Oliveira and Adriana Parnes
Creative Art Director & Designer
Creative Art Director & Designer