BUCK helped relaunch IMDb TV as Amazon Freevee, shaping the brand's personality across online and offline touchpoints.

The identity centers on an expressive type system and motion language designed to capture the free spirit of the streaming service.

Amazon Freevee visual 1.
Amazon Freevee visual 2.

Credits

BUCK

Executive Creative Director Kevin Walker

Group Creative Director Camille Chu

Executive Producer Justin Harris, Nick Carmen

Creative Director Camille Chu, Jeni Wamberg, Shannon Jager

Associate Creative Director Cecilia Chang Lee, Janice Ahn, Mike Payne

Producer David Guti Rosado

Production Coordinator Cody O'Neil, Kyjahana Izizarry, Leeann Sands

Head of Strategy Marla Moore

Senior Strategist Surabhi Rathi

Brand Strategist Asia Hunt, Scott Sparks, Steph Millar

Principal Copywriter Dave Evans, Copywriting, Brooke Kessler, Charlie Short, Jeannie Bolet

Art Director Abbie Winters, Eduardo Gooda

Design Danilo Rodrigues, Darius Maghen, Devin Mathews, Haeri Cho, Kenni Huang, Lucas Ramos, Mark Kulakoff, Mary Kate Henry, Max Vogel, Rozi Zhu, Sol Lee, Tien Min Lao, Wesley Chen, Whitney Badge, Zuheng Yin

2D Animation Lead Anton Thallner, Lauren Tom

2D Animation Abbie Bosworth, Anissa Silva, Drew Wiebe, Evan Stalker, Jim Pierce, Ramzi Hogan

Head of Post Production Paal Rui

Technical Director Ben Rohel

Editor Billy Kostka, Cameron Kelly, Heather Bartholomae, Peter Brandi, Zak Kinzinger

Assistant Editor Robert Bailey

Sound Design Studio Antfood