Fashion brands have always looked for the next trends in the streets. When people had to stay home in 2020, Amaro looked to Animal Crossing.
The campaign brought Mara, Amaro's virtual model, into the game to create an island, meet the community, and gather inspiration for CROSS COLLECTION. The fashion team then translated those virtual garments into 29 physical pieces.
Credits
Earned media
Amaro
Creative Director Luciana Cardoso
Head of Marketing Denise Door
Art Director Juliana Boiger
Operations Leader Flavia Penereiro
PR Leader Camila Assreuy
Fonts
Druk by Berton Hasebe
Soko
Founder and Head of Creative Data Felipe Simi
Creative Data Executive Director Rafael Caldeira
Creative Data Leader Rafael Alves
Creative Data Isabela Marangoni
Art Director Mildredy Ventorin and Juan Portilla
Account Director José Brites
Designer Rodrigo Maltchique
Art and Motion Director Lucas Ramos
Copywriter Ayslan Monteiro
Data Scientist Teca Barros
Gamer Ikaro Cavalcante
Head of Operations Brisa Vicente
Developer Brenda Colautti
Founder and Head of Media & Influence Pedro Tourinho
PR Director Ana Caroline Chaves
Broadcaster Lina Mancuso
Agency Soko.cx
Announcer AMARO
Approved by Luciana Cardoso