CrossCollection is a campaign for Amaro created when fashion culture moved into virtual spaces. The project used Animal Crossing as a platform for fashion expression, turning a pandemic-era behavior into a playful digital campaign.
CrossCollection is a campaign for Amaro created when fashion culture moved into virtual spaces. The project used Animal Crossing as a platform for fashion expression, turning a pandemic-era behavior into a playful digital campaign.
Campaign
CrossCollection is a campaign for Amaro created when fashion culture moved into virtual spaces. The project used Animal Crossing as a platform for fashion expression, turning a pandemic-era behavior into a playful digital campaign.
Credits
Soko:
Founder and Head of Creative Data · Felipe Simi
Creative Data Executive Director · Rafael Caldeira
Creative Data Leader · Rafael Alves
Creative Data · Isabela Marangoni
Art Director · Mildredy Ventorin and Juan Portilla
Account Director · José Brites
Designer · Rodrigo Maltchique
Art and Motion Director · Lucas Ramos
Copywriter · Ayslan Monteiro
Data Scientist · Teca Barros
Gamer · Ikaro Cavalcante
Head of Operations · Brisa Vicente
Developer · Brenda Colautti
Founder and head of media & Influence · Pedro Tourinho
PR Director · Ana Caroline Chaves
Broadcaster · Lina Mancuso
Agency · Soko.cx
Announcer · AMARO
Approved by · Luciana Cardoso
Amaro:
Creative Director · Luciana Cardoso
Head of Marketing · Denise Door
Art Director · Juliana Boiger
Operations leader · Flavia Penereiro
PR Leader · Camila Assreuy