Boticário | Plastic Planet
- Project
- Campaign
- Client
- O Boticário
- Year
- Needs Review
O Boticário launches Plastic Planet, an experience in augmented reality that shows scenarios taken by garbage to show the dimension of the problem of irresponsible disposal of plastic waste. Activation has a virtual calculator that allows users to count the amount of waste produced at home, per person, for a year and is intended to warn that, if by 2050 society does not rethink waste disposal, the planet could become make a desert with 34 billion tons of plastic. The experience is available on the website www.planetadeplastico.boticario.com.br , both in mobile and desktop versions.
O Boticário launches Plastic Planet, an experience in augmented reality that shows scenarios taken by garbage to show the dimension of the problem of irresponsible disposal of plastic waste. Activation has a virtual calculator that allows users to count the amount of waste produced at home, per person, for a year and is intended to warn that, if by 2050 society does not rethink waste disposal, the planet could become make a desert with 34 billion tons of plastic. The experience is available on the website www.planetadeplastico.boticario.com.br , both in mobile and desktop versions.
Credits
Project
Client · O Boticário
Year · Needs Review
Source · https://luvas.cargo.site/Boticario-Plastic-Planet
Credits
Imported from old Cargo page
Role · Creative Art Director
Head of Creative Data · Rafael Caldeira and Rafael Ziggy
Creative Leader · Isabela Marangoni
Motion Designer · Yasmin Cruz
Senior Producer · Lucas Cardoso
Producer · Daniele Moura, Marcelle Cerutti and Rafaela Yamaki