Boticário | Plastic Planet
- Project
- Campaign
- Role
- Art Director
- Client
- O Boticário
- Year
- 2021
O Boticário launched Plastic Planet, an augmented-reality experience that visualized the scale of irresponsible plastic waste disposal.
The activation included a virtual calculator that helped people estimate their household waste over a year, warning that without better disposal habits, plastic pollution could reach 34 billion tons by 2050. The experience was available at planetadeplastico.boticario.com.br on mobile and desktop.
Credits
Earned media
Fonts
Domaine Sans by Klim Type Foundry
Soko
Founder and CEO/CCO Felipe Simi
Head of Creative Data Rafael Caldeira and Rafael Ziggy
Creative Leader Isabela Marangoni
Design Leader Roma J
Art Direction Patrícia Lee Mo, Leonardo Zardo and Lucas Ramos
Image Retouch Gabriel Gahesa
Motion Designer Yasmin Cruz
Content Igor Frossard and Pedro Cruz
Copywriting Doug Peroni
Concept Fernanda Farias
Data Strategy Nathalia Imamura
Website Doubleleft
3D Draft.work
Head of Broadcasting Fabiane Abel
Broadcaster Senior Thais Hernandez
Broadcaster Ana Catharina Bessa, Beatriz Porto and Daniele Mendonça
COO Brisa Vicente
Head of Operations Larissa Kubo
Senior Producer Lucas Cardoso
Producer Daniele Moura, Marcelle Cerutti and Rafaela Yamaki