PicPay is a payment app for sending and receiving money, shopping online, paying in stores, and managing bills. The campaign presented the product as more than a money-transfer tool, using motion and visual storytelling to explain its role in everyday payments.

PicPay It's More Than Money visual 1.
PicPay It's More Than Money visual 2.
PicPay It's More Than Money visual 3.
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Credits

Press

Clube de Criação

Fonts

Montserrat by Julieta Ulanovsky)

CP+B Brazil

Client PicPay

CCO André Kassu and Marcos Medeiros

Creative Direction Marcelo Rizério

Art Director Vinny Couto, Márcio Quintão, Vitor Hugo Favero and Lucas Ramos

Motion Designer Lucas Ramos

Copywriter Rodrigo Rocha, Karen Lopes