PicPay | It's More Than Money

PicPay is an app that allows the user to make any type of payment: send and receive money from friends; shopping online; pay, issue and parcel payment slips; put credits on Uber, on the public transport ticket and on the prepaid cell phone; pay for purchases at various establishments, among other numerous functions. The "It's more than money" concept was created to translate the app's simplicity and present the brand - and the segment - to the public in a light and relaxed way. The campaign consists of films, vignettes and graphic pieces that show the practicality and the moments that PicPay promotes in the lives of those who download and enjoy the app.