Google | Trans Visibility
- Project
- Campaign
- Client
- Google Brazil
- Year
- 2021
In Brazil, January 29 is Trans Visibility Day. During the pandemic, presence and recognition felt even more urgent for the trans community.
To mark the date, Google Brazil brought together stories and images that celebrated trans lives, using search and social platforms to make visibility feel active, human, and everyday.
Credits
Google Brazil
Head of Creative Services Zé Porto
PMM - Creative Lead Rafael Camilo
Social Strategy Nicole Cassiano
Creative Copywriter Pedro Paulo
Art Director Taira
Fonts
Google Sans by Google
Soko
Founder and Head of Creative Data Felipe Simi
Creative Data Executive Director Rafael Ziggy
Creative Data Leader Caio Milanesi
Head of Design Roma Martins
Art Director Lucas Ramos
Head of Accounts Daniel Mason
Account Leader Pedro Gonçalves
Motion Designer Lucas Ramos
Copywriter Ode
Consultancy Ode
Photographer Rafa Kennedy
Data Scientist Jonatas Pereira
Community Manager Marcela Sena
Head of Operations Brisa Vicente
Founder and Head of Media & Influence Pedro Tourinho
Agency SOKO.CX
Announcer Google Brazil
Approved by Zé Porto, Rafa Camilo and Nicole Cassiano