Netflix Brazil launched its TikTok presence with #TUDUMChallenge, transforming the platform's recognizable TUDUM sound into a creator-led music challenge. The campaign invited people to participate through rhythm, repetition, and the brand's familiar audio signature.
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Founder and Head of Creative Data Felipe Simi
Creative Data Executive Director Rafael Caldeira
Creative Data Leader Juliana Jabra
Creative Data Caio Milanesi
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Founder and Head of Media & Influence Pedro Tourinho
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Announcer Netflix