As Instrumentl expanded into an end-to-end grants platform, their brand needed to catch up. We reimagined the identity around “amplified optimism,” creating a brand system that reflects the energy, ambition, and impact behind every win, big or small.

Instrumentl is the category-leading platform helping nonprofits find, apply for, and manage grants. What started as a grant discovery tool had expanded into a full-lifecycle solution that frees grant professionals from administrative work, so they can focus on cultivating relationships and shaping their organization's approach to fundraising and programming.

Within an increasingly crowded space, the rebrand became essential to reflect the platform's expanded capabilities, grow their enterprise audience, and close the gap between where Instrumentl started and the full-lifecycle promise it's building toward.

Instrumentl Rebrand project image 01

Brand Identity

Instrumentl is the category-leading platform helping nonprofits find, apply for, and manage grants. What started as a grant discovery tool had expanded into a full-lifecycle solution that frees grant professionals from administrative work, so they can focus on cultivating relationships and shaping their organization's approach to fundraising and programming.

Within an increasingly crowded space, the rebrand became essential to reflect the platform's expanded capabilities, grow their enterprise audience, and close the gap between where Instrumentl started and the full-lifecycle promise it's building toward.

Instrumentl Rebrand project image 02
Instrumentl Rebrand project image 03

Credits

Credits
BUCK
Group Creative Director · Camille Chu
Creative Director · Simon Chong
Executive Producer · Justin Harris
Producer · Avery Wright
Art Director · Lucas Ramos
Naomi Abel
Design Director · Mary Kate Henry

Strategist · Natalie Marques
Copywriter · Col Healey
Luca Rojas
Designer · Kate Wu
Min Sung Chung
Ming Cheng
Phoebe Lee
Zoe Lin
2D Animation Director · Rafael Araujo
2D Animator (AE) · Hannah Sun
Nick Brown