With Windows 10 End of Support fast approaching, Microsoft and Intel partnered with BUCK to launch a comprehensive global marketing campaign. The work helped small and medium-sized businesses understand why upgrading to Windows 11 Pro PCs and Copilot+ PCs with Intel vPro matters, driving millions of new device activations.
The campaign spanned 14 languages and produced more than 12,000 assets, including films, display ads, social content, DOOH, podcast ads, landing pages, email marketing, master campaign guidelines, and localization guides for global partners.
With Windows 10 End of Support fast approaching, Microsoft and Intel partnered with BUCK to launch a comprehensive global marketing campaign. The work helped small and medium-sized businesses understand why upgrading to Windows 11 Pro PCs and Copilot+ PCs with Intel vPro matters, driving millions of new device activations.
The campaign spanned 14 languages and produced more than 12,000 assets, including films, display ads, social content, DOOH, podcast ads, landing pages, email marketing, master campaign guidelines, and localization guides for global partners.
Campaign
With Windows 10 End of Support fast approaching, Microsoft and Intel partnered with BUCK to launch a comprehensive global marketing campaign. The work helped small and medium-sized businesses understand why upgrading to Windows 11 Pro PCs and Copilot+ PCs with Intel vPro matters, driving millions of new device activations.
The campaign spanned 14 languages and produced more than 12,000 assets, including films, display ads, social content, DOOH, podcast ads, landing pages, email marketing, master campaign guidelines, and localization guides for global partners.
Credits
Credits
BUCK
Group Creative Director · Thomas Schmid
Creative Director · Alex Moulton
Design · Lucas Ramos and BUCK team
Partners · Part and Sum, Wild, Ditroit
Project
Client · Microsoft / Intel
Year · 2025