Riot | Worlds 25
- Project
- Brand Identity
- Role
- Designer
- Client
- Riot Games
- Year
- 2025
The World Championship is the peak of competitive League of Legends, where the best players fight for a place in esports history. After years of fantasy-led brand overhauls, Riot wanted a shift: less myth, more sport.
We built an identity system designed to last, rooted in honor, precision, and prestige. The modular grid, sharp motion principles, and seasonal texture system give Worlds a strong evergreen foundation while leaving room for fresh creative expression each year.
The World Championship is the peak of competitive League of Legends, where the best players fight for a place in esports history. After years of fantasy-led brand overhauls, Riot wanted a shift: less myth, more sport.
We built an identity system designed to last, rooted in honor, precision, and prestige. The modular grid, sharp motion principles, and seasonal texture system give Worlds a strong evergreen foundation while leaving room for fresh creative expression each year.
Brand Identity
The World Championship is the peak of competitive League of Legends, where the best players fight for a place in esports history. After years of fantasy-led brand overhauls, Riot wanted a shift: less myth, more sport.
We built an identity system designed to last, rooted in honor, precision, and prestige. The modular grid, sharp motion principles, and seasonal texture system give Worlds a strong evergreen foundation while leaving room for fresh creative expression each year.
Credits
Credits
BUCK
Executive Creative Director · Vincent Lammers
Associate Creative Director · Daniel Rodrigues
Design · Lucas Ramos and BUCK team
Client · Riot Games
Project
Service · Brand Identity
Year · 2025