Stella Artois | Hey That's OK
- Project
- Brand Repositioning
- Client
- Stella Artois
- Year
- 2019
Sophisticatedly Simple
The simple can be sophisticated, and the sophisticated can be simple. It depends on your point of view, or perhaps on opening a Stella Artois.
To introduce the brand's new positioning, Stella Artois created a song that translated its lifestyle. Lucas crafted a lyric video using dynamic typography and paper-cut stop motion to help people connect with the song visually.
A lyric video crafted with dynamic typography and paper-cut stop motion.
Poster explorations extended the visual language of the lyric video across still formats.
To make the stop-motion result feel more tactile, each frame from the original video was printed.
The animation was built at 12.5 frames per second, echoing the rhythm of classic frame-by-frame animation.
A trio of launch posts adapted the video language for the Instagram feed.
A shorter post format carried the same visual system with a more direct message.
Credits
Fonts
Bodoni designed by Giambattista Bodoni
CP+B Brazil
Title Hey That's OK - Lyric video
Agency CP+B
Client AMBEV
Product Stella Artois
CCO André Kassu and Marcos Medeiros
Creative Direction Paulo Yanaguizawa
Art Director and Motion Designer Lucas Ramos
Account Victor Laureano
Audio Production Quiet City Music + Sound
Customer Service Production Xanna D’aguiar and Karina Vadasz
Music Producer Chris Jordão and Darren Solomon
Production Equipe Quiet City
Approved by Ricardo Dias, Bruna Buas, Lucas Oliveira and Adriana Parnes