Hey That's OK is a lyric-video project for Stella Artois built around the idea that the simple can be sophisticated and the sophisticated can be simple. The work invited consumers into the brand's repositioning through motion, typography, and graphic craft.

Stella Artois | Hey That's OK project image 01

Hey That's OK is a lyric-video project for Stella Artois built around the idea that the simple can be sophisticated and the sophisticated can be simple. The work invited consumers into the brand's repositioning through motion, typography, and graphic craft.

Brand Repositioning

Hey That's OK is a lyric-video project for Stella Artois built around the idea that the simple can be sophisticated and the sophisticated can be simple. The work invited consumers into the brand's repositioning through motion, typography, and graphic craft.

Stella Artois | Hey That's OK project image 02
Stella Artois | Hey That's OK project image 03
Stella Artois | Hey That's OK project image 04
Stella Artois | Hey That's OK project image 05
Stella Artois | Hey That's OK project image 06
Stella Artois | Hey That's OK project image 07
Stella Artois | Hey That's OK project image 08
Stella Artois | Hey That's OK project image 09

Credits

Project
Client · Stella Artois
Year · Needs Review
Agency · CP+B Brazil

Credits
CP+B Brazil
Art Director / Motion Designer · Lucas Ramos
Credits · Art Director and Motion Designer: Lucas Ramos. TODO: Review full CP+B Brazil credit list.