Rhymes Against Fake News is a campaign for Nene do Zap created for a context where misinformation was spreading heavily through WhatsApp. The project used rhyme as a more memorable and shareable way to fight false information.

NDZ | Rhymes Against Fake News project image 01

Rhymes Against Fake News is a campaign for Nene do Zap created for a context where misinformation was spreading heavily through WhatsApp. The project used rhyme as a more memorable and shareable way to fight false information.

Campaign

Rhymes Against Fake News is a campaign for Nene do Zap created for a context where misinformation was spreading heavily through WhatsApp. The project used rhyme as a more memorable and shareable way to fight false information.

NDZ | Rhymes Against Fake News project image 02
NDZ | Rhymes Against Fake News project image 03
NDZ | Rhymes Against Fake News project image 04
NDZ | Rhymes Against Fake News project image 05
NDZ | Rhymes Against Fake News project image 06
NDZ | Rhymes Against Fake News project image 07
NDZ | Rhymes Against Fake News project image 08
NDZ | Rhymes Against Fake News project image 09

Credits

Project
Client · Nene do Zap (FCMSV)
Year · Needs Review
Agency · Soko

Credits
Soko
Art Director / Motion Designer · Lucas Ramos and Soko team
Credits · Art Director: Lucas Ramos and Victor Emeka. Motion Designer: Lucas Ramos. TODO: Review full Soko credit list.