When more than 70% of fake news in Brazil was circulating on WhatsApp, the platform became the right place for an anti-misinformation campaign. Rhymes Against Fake News used short, memorable verses to help people recognize and question false information before sharing it.

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Credits

Fonts

VAG Rounded by Linotype

Soko

Founder, Head of Creative Data Felipe Simi

Creative Executive Officer Rafael Caldeira

Creative Data Leader Gabriela Rodrigues

Art Director Lucas Ramos and Victor Emeka

Motion Designer Lucas Ramos

Copywriter Doug Peroni

Dark Social Kaerre Neto

Account Director Daniel Mason

Broadcast Leader Fabiane Abel

Broadcaster Barbara Naliato and Juliana Alencar

CuboCC

Projects Marília Pereira

Editor Matheus Pinheiro

Sound Producer Fuzzr